The “Mamdani Effect”: Why Florida May Benefit if NYC Shifts Gears

The election of Zohran Mamdani as mayor of New York City would come with a set of policy proposals that—whether fully enacted or simply anticipated—have the potential to push high-net-worth individuals, executives and international buyers toward alternative markets. Florida stands out as a clear beneficiary.

Key Policy Signals

  • Mamdani proposes an additional 2 % income tax surcharge on NYC residents earning over US$1 million per year.

  • He also supports raising the corporate tax rate (state level) from 7.25 % to 11.5 %.

  • On the property tax side, his campaign document states an intent to “shift the tax burden … to more expensive homes in richer and whiter neighborhoods.”

Why This Matters for Relocation

  • Cost of staying high: For a buyer earning well over US$1 m or owning luxury real-estate, those proposed tax lifts could reduce the marginal benefit of remaining in NYC.

  • Relative advantage of Florida: Florida offers no state income tax and has a business- and high-net-worth-friendly climate. So when the cost differential starts widening, migration becomes more appealing.

  • Perceived risk = early mover advantage: Even if all reforms don’t pass immediately, the expectation of higher costs or tighter regulation can prompt action. Those looking for second homes or permanent relocation may not wait.

  • International/UK link: Buyers from the UK (or elsewhere) often compare major US gateway cities. If NYC starts trending toward heavier burdens, Florida gains as a stable alternative.

The Bottom Line

If the “Mamdani agenda” signals a future of higher taxes, a stronger regulatory/redistributive push and higher cost of ownership and residence in NYC, then Florida doesn’t just look like an alternative — it looks like a strategic move. For agents, relocation specialists and international buyers, timing matters: acting ahead of major migration shifts gives leverage.

If you’ve ever tried moving house with kids, you already know: chaos comes standard. Toys in boxes that should hold towels. Tearful goodbyes. A dog that knows something’s up.

Now imagine doing all of that an ocean or continent away.

The idea of moving your family from the UK to Florida sounds exciting — beaches, palm trees, outdoor living — but behind every dreamy Instagram post is a parent wondering, “Where do I even start?”

That’s exactly where we come in.

At Jacobs & Co. Relocation, we help families turn what feels like an impossible move into something calm, organized, and (believe it or not) even enjoyable. Because we’ve done it ourselves.

A Family Move Is Never Just a Move

Relocating abroad isn’t just about shipping boxes and signing leases. It’s about helping your whole family land softly in a new life.

We focus on what really matters to parents — the schools, the neighborhoods, the routines, and the comfort of knowing someone’s got your back.

Here’s how we make it easier:

  • School Guidance That Actually Makes Sense
    From international and British-style schools to the best-rated local options in Boca Raton, Palm Beach, and beyond, we help you understand what fits your child — not just what’s closest on a map.

  • Neighborhood Matching (Because Google Maps Doesn’t Tell You Everything)
    Florida is full of beautiful options, but each area has its own rhythm. Whether you want beachside calm in Delray, family-friendly communities in Boca, or something more city-based in Miami, we’ll help you find your perfect match.

  • Relocation Logistics Without the Headaches
    Visas, movers, shipping, and temporary housing — we connect you with trusted professionals and handle the details so you can focus on your family, not your inbox.

  • Local Support From People Who’ve Been There
    From finding a pediatrician to discovering where locals grab Sunday brunch, we help you settle not just your furniture — but your life.

We’re a Family-First Relocation Service — Because That’s Who We Are

I’m Adam Jacobs — a dad, husband, and real estate professional who made the same leap from London to California and then to South Florida. I remember the mix of excitement and anxiety, and how invaluable it was to have someone on the ground who understood what mattered most to families.

That experience inspired Jacobs & Co. Relocation — a personal, boutique-style service designed for people just like you.

We’re not a corporate relocation company. We don’t hand you a checklist and disappear. We walk beside you through every stage — from the first phone call to the moment you’re watching your kids run barefoot through your new garden.

Making Florida Feel Like Home

If you’re dreaming about trading grey skies for sunshine, but the logistics feel daunting — take a breath. You don’t have to figure it all out alone.

Let’s turn your family’s move into the fresh start it’s meant to be — smooth, supported, and even a little magical.

📩 Ready to start your Florida chapter?
Reach out to Jacobs & Co. Relocation — and let’s make your move feel effortless.

Trading Rain for Sunshine: What It’s Really Like Moving

Your Family to Florida

What It Was Really Like Moving Our Family from the UK to the US

When we decided to move our family from the UK to the US, we thought we were ready. We’d done our research, watched all the YouTube videos about “life in America,” and figured — how hard could it really be? Well, harder than we expected.

Don’t get me wrong — it’s been one of the best things we’ve ever done. But moving your entire family (including our dog!) across the Atlantic isn’t just a big logistical move; it’s a huge emotional one. Looking back, we learned a lot — not just about the process, but about ourselves.

The Emotional Side of Leaving Home

Leaving the UK was tougher than we imagined. It’s not just about saying goodbye to family and friends — it’s leaving behind all the tiny details that make life feel familiar: your local high street, the way the seasons shift, even the sound of rain on the windows.

We expected homesickness to come in waves, but it sneaks up on you in quiet moments. What helped us most was staying connected — weekly FaceTime calls, visits when possible, and keeping our little British traditions alive. Even here, thousands of miles away, we still make a Sunday roast.

The Red Tape Reality

Then came the bureaucracy. Visas, tax paperwork, banking, healthcare — each step seemed to come with another form and another deadline. There were days it felt like we’d never see the end of it.

Eventually, we learned to stop trying to manage everything ourselves. Once we found professionals who actually understood UK-to-US relocation, the stress began to lift. Having the right guidance made all the difference — and saved us from plenty of sleepless nights.

Helping the Kids Find Their Feet

If you’re moving with children, you’ll know that their happiness becomes your biggest concern. The US school system is completely different — new terminology, new routines, new expectations. Our kids had their wobbles at first, but once they settled into their new classrooms and started making friends, things turned around quickly.

Finding the right school and community took time, but it was worth every bit of effort. South East Florida is full of welcoming, diverse neighbourhoods, and once we found “our people,” it began to feel like home.

The Lifestyle Shift

Then there’s the adjustment to daily life — from driving on the right, to navigating healthcare, to getting used to tipping at every turn. And of course, the weather. You think you’re ready for Florida heat until you step outside in July. Air conditioning becomes a way of life.

But once you get used to it, you realise the perks far outweigh the challenges. We traded grey skies for year-round sunshine, beach days in winter, and a slower, more outdoorsy pace of life. It’s a lifestyle that feels good for the soul.

Looking Back

Moving from the UK to South East Florida has been one of the most challenging — and rewarding — experiences of our lives. It pushed us to adapt, to grow, and to embrace a new way of living. We’ve discovered that home isn’t defined by where you’re from, but by where you choose to build your life next.

That belief inspired us to create Jacobs Relocation — a service designed to guide other families through the same journey we took. From navigating visas and schools to finding the right home and community, we’re here to make the transition seamless, supportive, and genuinely exciting.

Because moving abroad isn’t just about logistics — it’s about helping families feel confident, connected, and truly at home in their new chapter.

Tea, Taxes, and Tired Tropes: What the Coinbase UK Ad Really Tells Us (and Why Florida’s Looking Better Than Ever)

Coinbase’s latest UK commercial has been making waves — not for its crypto education, mind you, but for its cheeky, deadpan parody of life in modern Britain. If you haven’t seen it, picture this: grey skies, tepid tea, long queues, and the ominous thrum of overregulation, all narrated with the kind of clipped sarcasm that makes you wonder if Orwell himself ghostwrote it.

I watched with a mixture of admiration, cringe, and deep empathy. The ad is clever — too clever, perhaps. It takes a scalpel to British cultural clichés and slices deep into the collective resignation that many in the UK have come to accept as normal. And that’s exactly why it’s resonating (and also mildly infuriating people on both sides of the political spectrum).

But here’s the twist: Coinbase isn’t just selling crypto. They’re selling rebellion — an escape hatch. Not just from the Bank of England, but from a country that, for many, feels increasingly claustrophobic.

And this is where it gets interesting.

The Real Message? It’s Not Just About Crypto.

Beneath the satire lies something that smart marketers understand instinctively: the ad is tapping into a deeper, simmering malaise. It’s not just poking fun at bureaucracy or the cost of living — it’s triggering the fight-or-flight response of a population that’s grown weary of stagnant wages, NHS roulette, 50 shades of beige in the forecast, and the uncanny ability of HMRC to find you wherever you go.

It’s no surprise, then, that more and more Brits are considering their literal escape hatch.Enter Florida: The Antidote to British Bleakness

Let’s be clear: Florida is no utopia (unless your idea of perfection includes gators, unpredictable politics, and a love affair with central air). But to a growing number of UK expats, it’s a place where life feels expansive again — both literally and figuratively.

More sun. More space. More opportunity. And, let’s be honest, fewer layers of government peering into your pension pot like it’s a communal cheese plate.

As someone who helps people relocate from the UK to Florida, I can tell you firsthand: the audience for this Coinbase ad is exactly the kind of person who’s flirting with the idea of a big move. They’re smart, disillusioned, and ready to swap the drizzle for something with a bit more dazzle.

The Communications Masterstroke (and Miss)

From a comms perspective, the Coinbase ad is genius in tone — dry, ironic, and visually sharp. It speaks with the audience rather than at them, avoiding the hard sell in favour of cultural mirroring.

But here’s the rub: it assumes the viewer wants to stay and fight. That crypto is your sword and the BoE your dragon. What if, instead, you’d just rather move to Miami, sip a Cortado under a palm tree, and let someone else do the jousting?

A Lesson for Anyone Marketing Change

What Coinbase inadvertently revealed is the power of a well-constructed emotional truth. When people are dissatisfied, they’re not just looking for products — they’re looking for new narratives. New chapters. New countries, even.

If you’re reading this from your third-floor flat in Clapham with your heating on a timer and your dreams of something more... I get it. There’s a reason I now wake up to sea breezes and pay fewer taxes for the privilege.

So bravo to Coinbase for stirring the pot.

But for those of us tired of the entire kitchen — may I humbly suggest: come find your sunlight. Florida’s open.